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Digital

Digital, Wellbeing

Internet Overload Is A Thing, People.

August 4, 2016
typewriter

We’ve all been there. Somehow, a whole 35 minutes after you opened your phone and loaded <insert app here> to check or log something, you realise you’re in a deep well of the overwhelmingly ‘meh’ Instagram photos of someone you’ve never met’s pug. You don’t even care for pugs. Your brain has become putty, and your eyes are glazed. Yet still, you scroll. And that book you’ve been reading for months is still sat on your bedside table, 20 pages in. And yes you watched that TV show, but you can’t quite remember what happened because you were definitely idly checking Twitter at the same time, not really paying attention to either screen properly. Research from Ofcom released today reveals that the average adult now spends 25 hours a week online. MORE THAN A WHOLE DAY of their seven-day week. That’s a lot. And I’m 100% front and centre, representing that…

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Digital

5 tips for digital engagement… from a 23-year-old millionaire

February 17, 2016
Social Chain

Meet the company that owns half of your favourite Twitter accounts, without you even realising. Social Chain is a social media marketing agency that specialises in influencer engagement. And you need to know about them, because you probably follow some of the near 300 Twitter accounts they run. Oh, and they can make a hashtag trend in the UK within minutes. Oh, and the average age of their employees is 22. Earlier this month I went to their inaugural ‘Create, Influence, Engage’ event in Manchester, with a bunch of people so crushingly cool I felt like I was back home in Hackney. I could barely move for beards and lilac balayage. Social Chain owns accounts with a collective total of more than 66 million followers. They’ve got brands offering hundreds of thousands of pounds to work with them; their parody accounts are giving you daily marketing messages embedded within the hilarity of those precious 140…

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